Can You Read This Page? A lot of New Yorkers can’t.

  • 2.2 million adults in NYC lack a high school diploma, English language proficiency, or both.
  • 44 percent of all New Yorkers over the age of 16 were born outside of the US.
    Every New Yorker who earns a high school diploma or its equivalent generates a net economic benefit to NYC of $324,000 over their lifetime due to increased earnings/tax contributions and decreased benefit utilization.
  • According to a 2010 report from the National Institutes for Health, “A mother’s reading skill is the greatest determinant of her children’s future academic success, outweighing other factors, such as neighborhood and family income.”



Softball Tournament Advertising

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The Book Industry Guild of New York continues its efforts to promote literacy and provide financial support for the Literacy Assistance Center, a nonprofit organization dedicated to strengthening and expanding adult education programs and to advancing adult literacy as a core value in our society. Over the past 25 years, we have organized a charity softball game in Central Park to raise funds to combat illiteracy at the grassroots level. Participants and supporters of this event include people from the publishing industry, radio and TV personalities such as Ken Dashow of Q104.3 FM, and friends from numerous other industries.

This year’s game has yet to be scheduled, but will probably be in August. Please check back here for further information. 

Our popular raffle features great prizes donated by publishers, local restaurants, professional sports teams, and more. Once again, each child who passes by will receive a free book donated by the publishing community.

Since its inception, this event has raised nearly $400,000 and we are delighted to report that we have helped many worthy programs and individuals in our community through our support of the LAC. We are also pleased and proud that we continue to be one of the LAC’s largest private supporters and that our awards and work have made quite a difference in the community. We ask that you help us to continue this good work with a donation of team memorabilia or through the placement of an ad.

Advertising rates are as follows:

  • Cover (one or four color) – $550
  • Non corporate / individual full-page – $200
  • Corporate full-page – $400
  • Non corporate / individual half-page – $100
  • Corporate half-page – $200
  • Personal listing – $ 50

Non-advertising contributions/raffle prizes are welcomed and all donation are tax deductible. Please note: Literacy Assistance Center’s TAX ID #13-3179618. Please make all checks payable to “Literacy Assistance Center” (NOT The Book Industry Guild) and send to:

Carol Bystrom
c/o The Book Industry Guild of NY
318 Grand Avenue #1
Brooklyn, NY 11238


Important – PDF files should be saved as high-res (600dpi). Please name the document for your company (example: an-othercorp.pdf), and if you email the ad, place your company name in the subject line of the email. Please be sure to embed fonts in the PDF file. We would also welcome a laser proof no matter how your file is created (we want to make sure your file reproduces as you intended). We will also accept camera-copy or clean hardcopy, providing it as simple text. If you supported us last year, we should have an archive of your ad. However, if you have changes, you should supply us with a new high-res PDF, since we do not have the ability to make changes.

We always welcome new ideas and new ads. All ads should be delivered via email by July 31st, 201, to Karen Noferi at

Please fill out the submission form and return it to either Carol Bystrom (see above for email addresses) by Friday, July 31st.

We are most grateful for your support.

Here are some examples of past advertisements: